As mentioned above, WCCA TV 13 currently airs one-hundred and twenty-three hours of programming per week or six-thousand two-hundred and ninety six hours per year.17
The types of programming and percentages are as follows:
News/Informational 33%
Religious 27%
Entertainment 13%
Self-Help 8%
Ethnic 6%
Youth 5%
Cooking 4%
Sports 4%
Six government agencies and eleven educational institutions are served by WCCA as well as over one hundred nonprofit organizations. The following is a list of “users” of WCCA TV 13. These users have in some fashion used the services of WCCA, either through its bulletin board, producing programming or by being featured in programming.
Abby’s House
Alzheimer’s Association
American Cancer Society
American Legion Tatnuck Post 288
American Red Cross
Amherst Montessori School
Apostolate Office
Apostolate of the Silent Soul
Armenian Church of the Martyrs
Ballet Arts Worcester
Becker College
Before Closure Corp.
John Binienda, State Representative
Burncoat Baptist Church
Catholic Charities
Center for Living and Working
Central Mass Housing Alliance
Central Mass. Independent Physician
Children’s Friend
City of Worcester
Mayor’s Office
City Mgr.’s Office
Clark University
Commerce High Class Reunion Committee
Compassion Pregnancy
Compassionate Friends
Cornerstone Academy
Daughters of the American Revolution
Dudley Lions Club
Eckankar Church
Epworth United Methodist Church
Fleet Boston
Forgeworks Farm
Friends of Newton Hill
Girls Inc.
Goddard Memorial Association
Grace Community Church
Harford Bible Students
Harvard Medical School
Hessed Foundation
Holden Christian Academy
Holiday Inn
Hospice Education Institute
House Faith Ministry
Iglesias Jesuscristo
In City Times
Italian American Cultural Center
Jewish Family Services
Kelly Funeral Home
King Jesus Chapel Church
Korean War Memorial
LAOH
Legal Assistance of Mass.
Leicester Lions Club
Mass Audubon at Broad Meadow Brook
Mass Justice Project
Mass School of Pharmacy
Mass Veteran’s Inc.
Metrowest Humane Society
Millenium Friendship Club
Morning Star Church
Narcotics Anonymous
New England Ghanian SDA Church
New England Native American Institute
Notre Dame Academy
Odd Fellows Rest Home
Old Sturbridge Village
Operation ABLE
Our Lady of the Angels
Our Lady of Loreto
Our Lady of Mt. Carmel
Our Lady of Perpetual Help
PAL Worcester
Parents and Children’s Services
Performing Arts School of Worcester
Planned Parenthood
Pleasant Street Seventh Day Adventist Church
Problem Pregnancy
Project Bread
Quinsigamond Community College
Rape Crisis Center
Rural Housing Imp. Inc.
Russian Orthodox Church
Saint Francis and Therese Catholic Worker
Saint Joseph’s Church
Saint Michaels on the Heights
Saint Joseph’s Rectory
Saint Patrick’s Parade Committee
Saint Paul’s Cathedral
Salvation Army
Second Church of Christ
Seventh Day Adventist
Supreme Master Chiang Hai International
Sutton Garden Club
That’s Entertainment
Trinity Lutheran Church
True Holiness Church
University Commons Nursing Care Center
VNA Care Hospice
Worcester Animal Rescue League
Worcester Christian Singles
Worcester Columbus Day Parade Committee
Worcester Common Ground
Worcester Community Action Council
Worcester Community Housing Resources Inc.
Worcester Computer Society
Worcester County Food Bank
Worcester County Sheriff’s Office
Worcester Cultural Coalition
Worcester Dept. of Public Works
Worcester Firefighters Memorial 6K
Worcester Interfaith
Worcester Medical Center
Worcester Police Officers
Worcester Public School
Worcester Public Library
Worcester Regional Transit Authority
Worcester Senior Center Campus
Worcester State College
Yellow Submarine, the Band
You Inc.
YWCA
Second language and ethnic programming includes: Spanish, Greek, Albanian, Cambodian, Vietnamese, Arabic and Italian.
These nonprofit and community organizations receive tremendous benefit through
WCCA. Their communications efforts are typically limited to a newspaper article or newsletter or perhaps a mention on the local radio station.18 Being able to put information on WCCA TV 13’s bulletin board is of great value to these groups and when they are featured in WCCA programs, the publicity contributes to their ability to deliver services.
WCCA currently has one-hundred and twenty-three hours of video programming (both live and playback) per week, of this one-hundred and four hours is generated by the community. This programming cost the users nothing as WCCA is provided to the users without charge. If the users had to purchase this programming time it would cost them $1,081,600 per year (combined cost).19 This $1,081,600 is only for actual air-time and does not include the cost of production that would be incurred, such as studio, equipment rental and staff assistance. The bulletin board service also has a real dollar value in that bulletin board users receive “low cost advertising” for their events and notices.20
Given that Worcester is served by network affiliates in Boston and not by local network affiliates, WCCA’s role in the community is that much more important as a source for local information and news.
Staff did indicate that they would like to pursue more educational programming and perhaps some distance learning courses in partnership with educational institutions.