Of the forty participants, two did not respond to question #2.
2. What will they (communications needs) be five or ten years from now?
* Same, maybe more news stories.
* Simple ways of doing more with less.
* Cross registration for college students utilizing technology.
* Same as now but with more updated technology.
* Web-based client records, billing and outcome data. Increased role for website.
* Same—only more evolved/developed and hopefully expanded.
* Interactive web services. Web donor services/interactive.
* Ways to get younger people to pay more attention to older folks.
* Hopefully more celebrants of Worcester, 2nd largest city in the state, with so many growing and profitable businesses and organizations and improved neighborhoods.
* We are expanding DECA activities each year and expect our communications needs to grow as well. We are intending to add on MDA fundraising project next year.27
* Helping people cut through the explosion of media—especially the internet…including blogs.
* The same.28
* Community needs surveys, funding applications online, info and referral.
* I see the needs being similar in the next five to ten years, although on a larger scale because I anticipate significant regional growth.
* Provide greater in-home access to library services.
* Reaching expanded audiences beyond Worcester; using communication to remain competitive and relevant.
* Same but expanded to more information on demand, i.e., pod casting or similar.
* Same, continued expertise and assistance in ads.
* Same as above, plus (maybe this is too forward-thinking) perhaps w/advanced technology we can have more interactive outreach efforts (i.e., interactive tv show, intake over video/tv, etc.)
* Widen web services.
* ? no idea.
* Same—not sure of upcoming technological responsibilities. More space capacity on computer to send large graphic files.
* When Baby Boomers come to Senior Center, new services, opportunities for activities, learning, health and emergency info. Better connections between neighborhoods and city/government agencies for faster response.
* I would like to be current on all lines of communication.
* Staying current with modern methods of communicating. As Extension changes to meet the needs of the Commonwealth, sharing that knowledge and/or opportunities with the community. Potential training of staff in the technology available.
* Same as above, probably with more detail and greater coverage! Need for more time “on camera” to discuss more sophisticated issues.
* I will need to reach audiences that are younger and more sophisticated in the use of technology.
* Always changing we need to be able to keep up with tech trends so that we are communicating through the most widely used technologies to our donor base.
* Probably the same plus others according with new technological channels of communication.
* The same—healthcare needs to be met via computer, will probably move to internet, basic visits/info.
* More access to public access tv—more capacity—shows from schools that break down barriers and stereotypes. More funding and respect for access tv. Need for more and more community involvement and collaboration through the media.
* Accessibility, info on demand.
* Probably the same as above, only expanded to a slightly larger scale.