Next, participants were asked what WCCA TV could do to better serve their needs.
22. What would you do to improve WCCA TV operations so they could better serve your needs?
o Get the tv listings on the cable tv guide, interconnectivity.
o ?
o Lobby for a better contract.
o Access to homes in (nearby) towns. Mobile van unit.
o Partner on best practices, local needs and expanding programming.
o Sponsors for some programs in order to pay hosts (and participants if possible).
o I need to know what’s coming on and at what time. Please consider getting a slot on the on-screen tv guide. With digital cable and nearly 300 channels, the tv guide is the only way I find out what to watch.
o It needs additional resources to grow capacity. Marquee could move slower.
o On-Demand availability. Enough “talking heads”—more visuals.
o Give WCCA another cable channel for its programming needs.
o We would like a live feedback for “Health Matters.”
o We would like to have interaction with production “students” at WCCA TV for nonprofit promotions and programming.
o Real time coverage of First Night with footage available for the organization. Have a separate process to provide coverage of special projects that take place prior to the event. All footage would be valuable and helpful for us to use in foundation or sponsoring requests. In fact, it might be interesting to pursue creating a separate fund/application process specifically for nonprofits to provide different types of coverage that can be used for internal purposes. Is there any information about the audience that views programming on WCCA? Is there any way for WCCA programming to be available “On Demand?” With busy schedules, set times often make viewing difficult. How about a separate Focus Group for nonprofits—or other specific groups to be targeted for input?
o More of the same.
o More publicity re: programs and educational programs (mailing list).
o Provide production services for the public more. Add graphics screens throughout programs. Call-in capability.
o Update equipment and focus on web use, use CD’s and DVD’s to show in post production, more edit suites or/and share software via internet to edit at home.
o Extend WCCA (Ch. 11, 12, 13) reach suburbs—many people have connections in Worcester. I like to see what goes on here (some work here, some live outside city).
o Don’t live in Worcester but work here (need to know more). More opportunities, resources for field operations, increase outreach so folks know services.
o Enriched staff and specific required programs. Make FDA/Regulatory programming more available to Ch. 13.
o More resources to support. More “out of studio” programming and more timely programming.
o Work program. Live outside of Worcester, can’t see program.
o More people using this channel and get it everyday more attractive to audience.
o Fix video stream—it does not work! Stop promoting it if not available!
o We need more shows. We need another channel. More inputs from the public on what they want to see on cable access. More real issues get covered on access (more real people). Fun and informative shows.
o Broadcast to “Greater Worcester.” I live outside Worcester but work in Worcester—I miss out on Worcester programming from WCCA TV.
o I think our organization would benefit from being able to advertise events/programs and produce a show/be on a show to discuss certain issues when it is necessary.