1. What are your communications needs now?

Of the forty participants, one did not respond to question #1. Some of the respondents focused on technology they needed, while others focused on delivery of a message.

1. What are your communications needs now?

* Televised events, generate awareness for agency
* Ability to produce on our site, video/audio of good quality of our programs, edit (above) easily and quickly for in-house, web and advertising use
* Voice, web, print used to disseminate, collect information
* Access to local programming on a regular basis for educating public on HIV/AIDS and the programs available at AIDS Project Worcester, access for online posting of events
* Improved website (interactive) web based applications for services and employment. Marketing services opportunities for donors to contribute as well as recruit the “best” work force. Easy access for all citizens—youth, disabilities, etc.
* Community information, engagement, opportunity for discourse of Common Pathways’ eleven Priority Community Themes—local tv, print, radio, community forums, publicizing Common Pathways activities, image building.
* To reach low income residents in Worcester and the South County and the general public re: the 15+ programs of WCAC (Worcester Community Action Council), web based info.
* More and better equipment.
* Booking guests on “Worcester Here & Now” who are contributing to the needs, pleasures and advancements of Worcester and its surrounding areas (Holden, Auburn, Shrewsbury, etc.).
* We plan to coordinate the DECA Hunger Awareness Benefit and other DECA related events and need to communicate our activities to the community.25
* As owner of a small business that for 20+ years had operated almost exclusively by referrals, I don’t have pressing professional communications needs. However, greater access would benefit both my clients and the nonprofit organizations I serve on boards on a pro-bono basis.
* A place to highlight and share some of the things we’re doing at our school that might interest and benefit the community. A station that provides quality, up-to-date programming that can be used in the classroom for middle high schools.
* Distribute information, re: city programs and services and various community events and programs.
* Inform public transportation users of new schedules, events, etc. The mediums I use are local paper, i.e., press releases, radio for PSA’s, exterior signage, internal vehicle postings and brochures, info posted on websites.
* Inform about public programs, inform about array of library services, keep current with variety of formats used by library users.
* Branding; public relations; promoting; marketing; news and information; teamwork sharing and discussing of data; information; text; video; audio, etc. in real time.
* Broadcasting needs; public announcements for education and promotional requirements—Aid in promotional announcements, re: events, public health, educational access to services.
* Being able to reach an ever growing audience for promotion of “First Night.”
* Better and more programs that enlighten community on making over our community and state of cleaner streets.
* Current, local info, accessible, turn print/visual info into audio to serve the blind population.
* Affordable broadcasting options on a regular basis, assistance in developing and filming ads. PR assistance—how are messages received, wider exposure, multi-language translation.
* Ways to educate the public about who we (LACCM) are and what we do and also to educate them about their civil legal rights.26
* To reach out to Worcester constituencies regarding their specific interests, usually time-sensitive information needs. To obtain input from constituencies regarding issues of government complaints, requests from constituents for government responses in areas of public safety and health.
* Education on how to place programming on the web and manage it. Move production data from one system to another. Networking ideas within city and state. More coverage area in cable: multi-platforms.
* Radio and tv access to the community. Informing the community (especially seniors) of what is available in areas of health, employment, education, etc. (unvarnished news).
* High speed internet, email, phone, voicemail, high-end printing, high volume mailings, cell phone, marketing by all media formats, community partnerships, website marketing.
* At Senior Center: Broader coverage of events and feedback capabilities by/for seniors. Neighborhood (mine in Brittan Square served by East Side CDC) coverage of neighborhood interests, problems, activities.
* Coordinate lines of communication, I would have to improve the coordination of communication.
* Building awareness of current issues UMass is working on. Promoting on-going emergency programs and opportunities. Reaching a broader client base. Using more modern methods of communication.
* Massive viewer outreach on a wide range of consumer protection and health issues. Ex: food defense, product recall or health fraud.
* Internet, newspaper, radio but most of all television. The problem for nonprofit agencies is lack of resources for high-cost technology. I need to create greater awareness and education of such issues of mental illness, homelessness, poverty.
* Reach a younger, more tech-savvy audience through internet or with commercials at a low cost.
* Depending on the audience. For community at-large: newspaper, radio, tv, internet. For specials groups and individuals: radio, special groups’ magazines, group interaction.
* Internet for entertainment and work. TV for entertainment. I use telephone for communication most of the time.
* Media support—new opportunities so youth especially and others to have access to media literacy, trainings and opportunities. A way that community members can be heard. Open airways and availability of technological services. Training and education.
* Accessibility, current info, world news, different language access.
* General outreach and volunteer recruitment, advertising, website (needs update), fundraising, internet, general print media, phone/fax, chatroom (for support groups), newsletter.
* As an acting and modeling school, we need to let the pubic know what our course offerings are and to let them know the talent that is available to them for their advertising and promotions.
* Promoting our services within the community and spread the word about different events we sponsor, plus issues we want to present to the public.