5. Who are your customers?

Questions #5 and #6 were asked to find out what constituencies or “customers” the participants served and how they communicated with those customers. These questions were designed to evaluate the various communications needs of the participants. Thirty-eight of the forty attendees answered these questions.

5. Who are your customers?

* General public, donors/philanthropists, businesses, veterans or patriotic-minded citizens.
* Families with kids and anyone interested in work in the Worcester area. Potential donors.
* Colleges, students, faculty and staff. Low income, middle and high school students. Elected officials, community leaders.
* Youth, schools, community of faith. General public. Minorities. GBLT (Gay, Bi-Sexual, Lesbian, Transgender) community.
* Clients, insurance companies/funders/donors/volunteers.
* Community residents, city and regional government leaders, local employers, state leaders, various special groups, i.e., youth, elderly, disabled, various ethnic and small business groups.
* Low income residents, youth, audience, also our community partners.
* Mostly seniors.29 Hopefully 30 to 50’s.
* People who benefit by exposure; their businesses, family needs, medical help, government directions, available offerings, including entertainment and restaurants.
* Our primary target marked is the students and staff of Worcester Technical High School. We also target the community at large for many of our events.
* Traditionally clients have been a blend of large companies and small entrepreneurial organizations. Currently doing more work for nonprofits (hence their face is the general and donor community).
* Parents in the greater Worcester area who could be potential WA (Worcester Academy) parents.
* Target consumers who can benefit. Funded agencies who provide services. Entities eligible to apply for funding.
* Riders of the WRTA, public transit users.30
* Entire community. Government officials.
* For profit and nonprofit businesses that have marketing and public relations needs.
* Our target audience includes everyone! Crossing over age, culture, sex, orientation, etc.
* Everyone.31
* General public.
* Blind, visually impaired, print disabled, elder.
* Both the general public as a whole, and, more specifically, low-income and elderly residents of Worcester County.
* City of Worcester residents, workers, taxpayers.
* Women 25 to 49 years of age.
* Wide array of community orgs, job seekers, employers, educational institutions, media.
* A. For Senior Speak: Caregivers, providers or info. B. For Neighbors: business in area, absentee landlords.
* The citizens of the City of Worcester.
* Parents, educators, municipalities, youth, organizations (we have several different programs that have different audiences). 4-H Youth Development, Nutrition Education, Natural Resources, Agriculture: such as turf management.
* Entire public sector—all consumers and users of products, FDA regulators. Healthcare sector.
* Corporate community. Middle and upper class professionals and residents/property owners, parents, caregivers.
* Huge range but primary target audience ages 30-65, household middle-upper income.
* 1) Community at large. 2) Special groups: business, African American groups, Asian. 3)Individual (neighbors, residents).
* The average viewer, the general public, youth.
* Senior citizens, disabled individuals, families, couples and individual (counseling) and companies—grantors/potential donors.
* Business and children—adult (prospective students).
* Everyone in Worcester, plus Worcester County. Specific: low income service providers, other organizations, state officials, legislators, formerly homeless, concerned citizens.

The participants’ constituents or “customers” (as we defined it) are primarily local residents, organizations and businesses. That being the case, their communications needs are very localized and also challenging because they have to compete with so much non-local information such as broadcast and cable news, Internet, larger market radio stations, non-local advertising and even non-local direct mail.