Focus Group Recommendations

o Increase WCCA TV 13 staff to meet the needs of community stakeholders such as the Focus Group participants. Focus on production facilitators and marketing/outreach.
o Acquire additional space to accommodate increased staff and production.
o Consider a “PSA Day.” This is something done by other access centers on a yearly or quarterly basis. Nonprofits are invited into the studio to tape a sixty-second video PSA.
o Acquire a mobile van unit so more production can be done in the field at community events.
o Consider building an “express” studio to accommodate easy production by organizations and service providers (see Chicago Access Network).
o Update equipment to accommodate current and new producers.
o Require interconnectivity of channel to nearby towns to accommodate those who work in Worcester but do not live in the city limits.
o Acquire additional channel to meet increased demand.
o Acquire “avails” on other channels on the cable system to promote WCCA. This has become standard in franchising.
o Acquire listing in the cable guide.
o Make provisions to be included in “On-Demand.”
o Upgrade server for webstreaming, consider using BitTorrent or similar methods of delivery.
o Train organizations how to webstream.