Tag Archives: Media Literacy

A Great Video About WCCA TV

Mauro DePasquale, Executive Director of WCCA TV talks all about WCCA TV
Community media and its importance and empowering work.

https://www.youtube.com/watch?v=uNUMZD3y7NU&feature=youtu.be

 

 

<img src=”http://www.wccatv.com/blogs/staff/wp-content/uploads/2016/01/BB-Photo-MauroDePasquale2-1-150×150.jpg” alt=”BB-Photo-MauroDePasquale2″ width=”150″ height=”150″ class=”alignleft size-thumbnail wp-image-1936″ />

 

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<strong>MEANINGFUL MEDIA WCCA TV</strong>

 

Be sure to watch us on Worcester’s cable channel 194 or at wccatv.com or follow us and our friends at:

Facebook/WCCATV
Twitter:  @WCCATV13

Instagram : wccatv13
IMPORTANT:  wccatv.com/donate

 

WCCA has a new revised monthly e-newsletter. To receive a copy you need

to get added to the mailing list by visiting the WCCA website at

wccatv.com and clicking on “Join the mailing list” which will take you

to the signup form HERE

<a href=”http://wccatv.us7.list-manage.com/subscribe?u=48f898c016d0899151f159717&id=3c4fdd54f6″>http://wccatv.us7.list-manage.com/subscribe?u=48f898c016d0899151f159717&id=3c4fdd54f6</a>

WCCA TV

The People’s Channel.

 

WCCA TV is a regional leader serving Worcester’s community media public access needs and an anchor institution that stands for Media Democracy, Media Literacy and Creative Innovation. Learn Create and Connect at WCCA TV.

 

Since 1986, WCCA TV has always been a creative space and a place that has engaged people of all backgrounds in bringing the city to life through creative expression of storytelling, engaging community television talk programming, music, dance, television journalism, dramatic arts and film/video making, public art and multimedia works, and to exercise free speech. It’s a space for everyone to get engaged in the arts in an active way.

A diversity of thousands of people attended WCCA educational class and workshops, participated in content creation, our public events, and our programs are seen in Worcester and around the world on line.

Check out our amazing Video On Demand library! ALL VIDEOS ARE AVAILABLE FOR FREE “ON-DEMAND VIEWING” at http://www.wccatv.com/video . This would not be possible without such an amazing video-prolific community and also with the tremendous work and effort of our own WCCA TV Staff of professional video technicians and video production artist.

WCCA community projects and programs are seen around the world and we have many letters expressing appreciation of this from many different countries. BRAVO !!

There is no denying WCCA TV is an anchor institution that stands for Media Democracy, Media Literacy and Creative Innovation.

 

For more information browse this website, watch our programming on cable channel 194 or here ( at wccatv.com) , streaming live or “On-Demand”, and or contact Mauro DePasquale our Executive Director. We offer community volunteer memberships, special sponsor membership plans for businesses, Workshops and training for ALL ages, and whole lot more. Get involved, create, network, share your story, opinions, and fresh ideas on “THE PEOPLE’s CHANNEL” WCCA TV

 

Thanks for your support.

NOTE this blog may be updated and the views and opinions expressed in the news articles embedded herein are not necessarily those of WCCA TV, it’s Board of Directors, It’s Staff, It’s sponsors and associates.

WCCA TV’s Summer YOUTH MEDIA CREATION TEAM launches it’s project for TV

WCCA TV’s MCAS Super Heros 2015 has been posted on the WCCA website at
http://www.wccatv.com/video/specials/MCASSUPERHEROS2015

WCCA TV’s partnership with the WPS addresses struggles students may have preparing and taking the MCAS Test. Our MCAS SUPPER HEROES come to the rescue and save the day !

Great job !

Watch their fun work “on-demand” at wccatv.com

LEARN CREATE DISTRIBUTE and CONNECT at WCCA TV “The People’s Channel”

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City of Worcester Community Dialogues on Race: Media and Online Social Networks

I attended this program on Monday Night (6/22). The goals of the organizers of this particular forum were to create 1. A list of ways racism is perpetuated or dismantled through media, 2. A list of ways media outlets can improve their reporting based on race, and 3. A list of ways readers of online media and participants of online social media networks can dismantle racism.
The organizers had about 140 people break out in groups to ponder and brainstorm on the above 3 goals.

None of the documents I received that were handed out establish a definition for media nor did any of the facilitators that I heard, during the welcome portion or through the group facilitator express, at least in brief, an initial definition given for “MEDIA”(M) or “ONLINE SOCIAL NETWORKS” (OSN) or the various levels Media and OSN’s can be perceived. My group however seemed to have a good handle on that.

I observed, from both the group conversations and the end of session report, which summarize each of the 15 groups findings, the following: The 3 goals really were perceived as one of the same, there were a lot of overlapping answers and suggestions; People understand the mainstream media is often biased, it feeds on spectacle including the spectacle of gossip, violence, and hatred that is often spewed on OSN comments and news clips; Commercial and mainstream Media is driven by audience numbers and profit and therefor the lowest common denominator wins ( If it bleeds,it leads); Media often represents the agenda of the handful of corporations that own it nationally or globally; Reporting is generally weak, lacks true unbiased investigation for the most part (commentary is not news, it’s opinion), and while leaning toward spectacle ( ad clicks and for ad sales)it also seems to serve as a propaganda machine for government or corporate interest; Media often focuses on national news feeds and most of the information is repeated in loops covering remote happenings. It was acknowledged in my group that the constant repeated play of a story tends to magnify violence and racism through strategic use of imagery and language (again to draw an audience), which in turn is infectious and generates more of the same and misunderstanding or worse, hatred and resentment; Media often leaves out the good news or fails to probe into the non-violent solutions or sides of the story; Readers of OSN’s need to learn to better discern, counter, and understand that there are pros’ and cons’ to anonymity ( for instance some fear political or corporate retribution, or being marginalized and others, on the con side, use it as a cloak to spread hate), and that while some choose to be be silent, not everyone is an enemy. The on line readers have to stop feeding the negativity by adding instead positive perspectives to counter others who push the negative and hate; There is a lack of real media literacy and this means an understanding and skill set of how to write, create digital media, and critically analyze what is written, in order to discern the message and it’s agenda or posturing; (sadly) uninformed or media illiterate are more prone to surrender their freedom of speech to “higher” authorities, rather than empower themselves with tools that are currently available such as community public access outlets,( Like WCCA TV or WCUW, or to write their own blogs on-line , or create their own broadside or news letters, for instance).

One piece that I thought was curiously missing, at least through my group or in the final session’s end report, was no one spoke about how racism and hate thrive on fear and isolation. Although this was subtly touched upon by pointing out that most coverage focuses upon national news rather than local issues. Avoiding the local perspectives and news creates a type of isolation from what is happening in our own back yard. The lack local connections removes the connection and discourages the immediacy of underlying issue (race or hate crime). Another point I found missing was the acknowledgment that there is also BIG money in keeping people in fear and through managing and or addressing hatred and violence. Keeping voices silent and isolated helps sustain a culture of death, racism and violence. The money making is not rendered only on the media and OSNs level, it’s raked in through the court systems, jails, Local, State and Federal government, even levels of social workers and healthcare, and other spin off enterprises. I sincerely hope that point is not going to be lost at the end of these sessions for the sake of sincerity of this entire dialogue process. I look forward to the end reports and hope to see tangible solutions that can be applied to end racism and all forms of hate and violence.

It is clearly apparent to me, through my observations, that programs such as public access WCCA TV and others like it need to be encouraged, better supported, and expanded as means to build bridges of peace, end racism, empower the voices of the people, and to build community. More importantly facilities such as WCCA need to be utilized much more. AT WCCA TV the people of our community ARE THE MEDIA. That translates to power to the people !

WCCA TV, non-profit public access media, is an institution for Media Democracy, Media Literacy and Creative Innovation since 1986

Mauro

ABOUT WCCA and some History about public access in Worcester

Public Access ( WCCA TV ) provides an important outlet for those who are not afforded media coverage as easily as City Officials. Compare the attention given on local commercial outlets of City Officials, business leaders and political figures, against community, cultural, neighborhood groups, and religious and non profit organizations.

WCCA TV helps level the playing field for these. However with channel reach restrictions WCCA is under, it still does not adequately compete against such media access disparity. That’s why we advocate for greater distribution reach.

This why I advocate to further WCCA and its mission and expand its ability to enhance opportunities for Community hands on participation. If you feel this level playing field is needed then WCCA is your media TV station.

Some background History and facts :

The City of Worcester, around 1985, under City Manager Mulford, organized a community group and charged them to form a non-profit organization in 1985 to facilitate and advocate for public access ( as a free speech venue opened to ALL citizens and organizations, including religious,via the cable channel(s)). This newly formed organization was to run as a private autonomous community non-profit, this became Worcester Community Access Inc., aka WCCA TV in 1986 . We continue this work and mission today and proud to have established a large community of partnerships city wide, while serving public access, as an institution that stands for media democracy, media literacy and creative innovation. We provide a free speech platform to all , rich or poor, of all backgrounds, creeds, and heritage, to tell their stories, share their points of view, express and celebrate their vision and dreams. We also add public vitality to downtown, and community engagement, with students and volunteers systemically connected through the City six days each week. We serve as a TV studio, a “STEAM”Educational facility, and a neighborhood center in one facility seconds away from City hall at the heart of downtown.
I have been the Executive Director for the organization since 1990.

In 2014, City collected about $2.1 million in 2014 from the cable license of that $1.3 was allocated to the 3 PEG channels, (P) WCCA received $765,166.85 of that while the City channel received $347, 803.11 , the WPS received $278,242.49 and the City holding on to 1,391,212.45 which they seemed to have dedicated to INET, and Admin Fees. As I understand it, under current Federal Telecommunications Act /Cable Franchise law, municipalities are not allowed to utilize license funding for general use. The same law allows for public/community input during these renewals. WCCA submits detailed financial and activity reports to the city on a quarterly basis along with an independently conducted audit annually. We have done this for at least 20 years or so.

As one may see from the above, currently, WCCA does NOT receive 55 % of the license fee annually, it does, however currently receive 55% of the PEG allocations annually. These are moneys that are provided to the City through the cable licensed cable provider, in Worcester’s case, Charter.

FURTHER:
During the last Cable franchise renewal, WCCA conducted a full community ascertainment that demonstrated a community need to expand the public access operation. We expressed a vision and plan to carry that out to the City, as have during every renewal period. We never expected the City’s Cable funding to fully meet Worcester’s community media needs, however if a chance exist to further public access and community participation, the people of Worcester deserve a chance to discuss it in an open way. That is where our advocacy comes into play and why I occasionally address issues before the council.
WCCA greatly appreciates what is allocated to serve the public access mission we carry out. That funding is also supporting , in large part, a staff of 10, run it’s building, and programming. WCCA does not wish to take funding away from the E and G channels. In fact we want to see them thrive. We just feel the city council and citizens deserve to know what is going on and have some say about it and to seek out opportunities that allow for further growth of the public’s portion of the PEG channels. WCCA has operated with a strong vision for development to enhance and better meet community needs and mission. We are excited to soon share our plans to expand our studio and class room space as well as to better assist creative business with their media needs.
So, on behalf of the people we serve, that’s where I speak up on occasion.
BTW
WCCA is NOT shown in HD. Charter’s system only allocates an SD channel for public access use. We stand with our community to continue to fight for this as well as for additional funding, and broader distribution for the community public access channel throughout the region.

Learn more at http://www.wccatv.com and by watching Worcester cable channel 194